LGL Training: Using segmented appeals in LGL (57:14)
In this training webinar, we share the benefits of creating a segmented appeal in LGL to more easily manage your fundraising efforts. We walk you through a step-by-step process of managing a segmented solicitation in Little Green Light, with a real-life scenario that you’ll be able to replicate at your own organization. Presented by Hunter Williams and Timi Paccioretti on February 22, 2022.
Handouts
Key topics and start times in the recording
| Topic covered: | Video start time: |
| What is segmentation? | 2:15 |
| Segmentation vs. personalization | 3:12 |
| Criteria for donor segments | 7:54 |
| Donor retention and acquisition pyramid | 11:39 |
| Appeal segmentation worksheet | 17:30 |
| Live demo: Using LGL’s Appeals feature | 31:21 |
| Benefits of using a segmented appeal | 49:48 |
| Generating reports by segment | 54:51 |