Setting up your account to send LGL Email
In this article:
- Overview
- Daily email sending limit as you're getting started
- Precautions to be aware of when emailing in bulk
- Set up your account to send direct email
NOTE: We are in the process of rolling out a significant update to LGL Email that offers more and better formatting, plus the scheduling of emails up to 30 days in advance. The email upgrade is in beta, which means it is still subject to change before it’s finalized. If you have chosen to use the updated version of LGL Email, then the screenshot in this article won’t match exactly what you’re seeing in your account. Learn more about the email update here.
Overview
It is possible to send transactional* or marketing emails from within your Little Green Light account. This feature allows you to create and send individual emails, send emails to a list of constituents, and send acknowledgment emails to donors.
The LGL Email service is a great way to streamline transactional email communications with your donors, such as acknowledgments, pledge reminders, event RSVP follow-ups, membership renewal reminders, and other types of small batch bulk emails. Though it is not meant to be a replacement for an email marketing service (Mailchimp, Constant Contact, or the like), it can still be used to communicate with your constituents in a marketing capacity. However, if you use it in this way, you are required to comply with the CAN-SPAM Act.
- Read more about using LGL to send marketing emails.
Daily email sending limit as you're getting started
Be aware that there is a daily limit on the number of emails that can be sent from your LGL account based on your account's status (whether in trial or subscribed). Limits will be lifted for subscribing accounts when their email reputation has been established. For more information, please see our knowledge base article Limits on sending email directly from Little Green Light.
Precautions to be aware of when sending email in bulk
When you send emails this way from LGL, you should use the same precautions you would when sending email from your work email account. Remember, it’s never a good idea to send unsolicited marketing emails, and you are responsible for making sure any marketing emails sent through LGL are CAN-SPAM Act–compliant. Sending unsolicited marketing emails can get you in trouble with your email provider, which can cause your email address to be flagged as spam (possibly hindering deliverability of future emails).
Set up your account to send LGL email
NOTE: The Activate LGL Email button will not be visible for the first three days after the creation of your LGL account. It will automatically display after that.
To get started with LGL Email, go to the Mailings > Emails page, and click the Activate LGL Email button, as shown here:
Then follow these instructions to send your emails.
* A transactional email is addressed to a single person and is used to complete a transaction. An example of a transactional email is an acknowledgment letter sent as an email message.