Limits on sending email directly from Little Green Light

In this article:


Monthly and daily limits and metering

Once you have activated direct LGL Email in your account, you will be able to start sending emails immediately.

Please note the limits on how many emails you can send. Monthly limits apply to email senders in good standing who are also customers with a paid subscription. Daily limits apply to prospective customers who are in their free evaluation period, and to those who have subscribed to Little Green Light but who have not yet paid for their subscription.

Monthly limits

  • You can send up to 4 times the maximum number of constituents in your account tier, per calendar month. For example, if you have 2,500 constituents and under, you can send up to 10,000 emails; if you have 5,000 constituents and under, you can send up to 20,000 emails, and so on.
  • When the email limit is reached, you won’t be able to send more emails until the next month.
  • Constituent email status will be updated with each send. It will also periodically update to reflect new stats for clicks, unsubscribes, and other changes. You can see these stats on your LGL Email page in Settings > Integration Settings > LGL Email, as shown here:

2017-07-07_1544.png

Daily limits

  • For accounts still in the free evaluation period, you can send no more than 100 emails per day.
  • If you have subscribed to Little Green Light but have not yet paid for your subscription, you can send no more than 250 emails per day.
  • If you are a newly activated (for LGL Email) customer with no emailing history, you can send 100 emails per day, until your reputation is established.
  • If you are a newly activated (for LGL Email) customer with emailing history, you will be able to send more emails, based on your reputation status. Possible reputation statuses are:
    • Good standing: No daily limit
    • Unknown standing: 250 per day
    • Trial accounts: 100 per day
    • Poor standing: 50 per day
    • Bad standing: 0 per day
  • When the email limit is reached, you won’t be able to send more emails until the next month.
  • Constituent email status will be updated with each send. It will also periodically update to reflect new stats for clicks, unsubscribes, and other changes. You can see these stats on your LGL Email page in Settings > Integration Settings > LGL Email, as shown here:

2017-07-07_1544.png

Reputation management

The deliverability of your email depends on your reputation as an email sender. If you have a high deliverability rate, you’ll have no restriction on sending emails. As deliverability rate decreases, more restrictions will apply to how much email you can send.

Deliverability is calculated as good, OK, poor, or bad according to these delivery rates:

  • Good = “High delivery rate”
  • OK = “Medium delivery rate”
  • Poor = “Low delivery rate”
  • Bad = “Very low delivery rate

“Sent”, “Opened”, and “Clicked” emails count as good, whereas “Bounced”, “Errors”, and “Unsubscribes” count as bad.

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