Forms: Giving Tuesday preparedness

Start your Giving Tuesday plan using this curated resource

This short article is intended to be a central, curated resource that gathers multiple resources from around LGL into one place to help you prepare for Giving Tuesday.

Guidance from LGL’s blog and website

Key articles from LGL’s knowledge base

Communicating with your Giving Tuesday donors

A vital part of having a successful Giving Tuesday is communication. Many organizations rely on email to communicate with donors and prospects about their Giving Tuesday efforts and to direct donors to the appropriate donation page(s).

Either Mailchimp or Constant Contact will offer you the following:

The ability to ensure thousands of emails will be delivered in a timely manner
Strong design capability across multiple email readers
Automatic CAN-SPAM Act Compliance
Integration with LGL
- Mailchimp integration
- Constant Contact integration

Important notes with regard to LGL Direct Email:

LGL Direct Email is not intended to replicate the feature set of either Mailchimp or Constant Contact
Any email you send directing people to your donation page(s) must be CAN-SPAM compliant. There are instructions in our Knowledge Base to help you comply with CAN-SPAM while using LGL Direct Email
If you hope to activate LGL Direct Email and immediately use it for GivingTuesday, it is unlikely to work for you. You will likely need to use Mailchimp or Constant Contact instead:
- LGL Direct Email requires you to have a “reputation” before you are able to send large numbers of emails. If you just started using Little Green Light, you’ll be limited to sending 250 emails to begin with
- Brand-new LGL accounts cannot send LGL Direct Email at all for the first three days. On the fourth day after setting up your account, you can start sending emails, subject to the limits mentioned above.