GivingTuesday preparedness

In this article:

• Start your GivingTuesday plan using this curated resource
• Communicating with your GivingTuesday donors

Start your GivingTuesday plan using this curated resource

This short article is intended to be a central, curated resource that gathers multiple resources from around LGL into one place to help you prepare for GivingTuesday.

Guidance from LGL’s blog and website

• 4 must-do's before GivingTuesday
• Your simple GivingTuesday Checklist
• General guidance on using LGL for GivingTuesday

Key articles from LGL’s knowledge base

• Creating a GivingTuesday form
• Testing a donation form

Communicating with your GivingTuesday donors

A vital part of having a successful GivingTuesday is communication. Many organizations rely on email to communicate with donors and prospects about their GivingTuesday efforts and to direct donors to the appropriate donation page(s).

Either Mailchimp or Constant Contact will offer you the following:

• The ability to ensure thousands of emails will be delivered in a timely manner
• Strong design capability across multiple email readers
• Automatic CAN-SPAM Act Compliance
• Integration with LGL
  • Mailchimp integration
  • Constant Contact integration

Important notes with regard to LGL Direct Email:

• LGL Direct Email is not intended to replicate the feature set of either Mailchimp or Constant Contact
• Any email you send directing people to your donation page(s) must be CAN-SPAM compliant. You will have to make it compliant on your own because LGL does not offer built-in automatic CAN-SPAM compliance for LGL Direct Email
• If you hope to activate LGL Direct Email and use it for the first time with GivingTuesday, it is unlikely to work for you. You will likely need to use Mailchimp or Constant Contact instead
  • LGL Direct Email requires you to have a “reputation” before you are able to send large numbers of emails. If you just started using Little Green Light, you’ll be limited to sending 250 emails to begin with