Forms: GivingTuesday preparedness

In this article:

• Start your GivingTuesday plan using this curated resource
• Communicating with your GivingTuesday donors

Start your GivingTuesday plan using this curated resource

This short article is intended to be a central, curated resource that gathers multiple resources from around LGL into one place to help you prepare for GivingTuesday.

Guidance from LGL’s blog and website

• 4 must-do's before GivingTuesday
• Are your operations ready for a successful GivingTuesday?

Key articles from LGL’s knowledge base

• Creating a GivingTuesday form
• Testing a donation form

Communicating with your GivingTuesday donors

A vital part of having a successful GivingTuesday is communication. Many organizations rely on email to communicate with donors and prospects about their GivingTuesday efforts and to direct donors to the appropriate donation page(s).

Either Mailchimp or Constant Contact will offer you the following:

• The ability to ensure thousands of emails will be delivered in a timely manner
• Strong design capability across multiple email readers
• Automatic CAN-SPAM Act Compliance
• Integration with LGL
  • Mailchimp integration
  • Constant Contact integration

Important notes with regard to LGL Email:

• LGL Email is not intended to replicate the feature set of either Mailchimp or Constant Contact
• Any email you send directing people to your donation page(s) must be CAN-SPAM compliant. There are instructions in our Knowledge Base to help you comply with CAN-SPAM while using LGL Email
• If you hope to activate LGL Email and immediately use it for GivingTuesday, it is unlikely to work for you. You will likely need to use Mailchimp or Constant Contact instead:
  • LGL Email requires you to have a “reputation” before you are able to send large numbers of emails. If you just started using Little Green Light, you’ll be limited to sending 250 emails to begin with
  • Brand-new LGL accounts cannot send LGL Email at all for the first three days. On the fourth day after setting up your account, you can start sending emails, subject to the limits mentioned above.